Home News๐‡๐š๐š ๐–๐ž๐ฅ๐œ๐จ๐ฆ๐ž๐ฌ ๐Ÿ๐ŸŽ ๐๐ก๐ฎ๐ญ๐š๐ง๐ž๐ฌ๐ž ๐“๐จ๐ฎ๐ซ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐จ๐ซ๐ฌ ๐ญ๐จ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž “๐‡๐š๐š: ๐‹๐š๐ฒ ๐Œ๐ข ๐‹๐š๐ฒ”

๐‡๐š๐š ๐–๐ž๐ฅ๐œ๐จ๐ฆ๐ž๐ฌ ๐Ÿ๐ŸŽ ๐๐ก๐ฎ๐ญ๐š๐ง๐ž๐ฌ๐ž ๐“๐จ๐ฎ๐ซ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐จ๐ซ๐ฌ ๐ญ๐จ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž “๐‡๐š๐š: ๐‹๐š๐ฒ ๐Œ๐ข ๐‹๐š๐ฒ”

July 27, 2026| News|

The Dzongkhag Administration today warmly welcomed 20 Bhutanese tour operators for a five-day Familiarization Trip, jointly organized by the Department of Tourism and Haa Dzongkhag Administration.

The program started with an introductory briefing and presentation on Haaโ€™s destination brand “Haa: Lay Mi Layโ€ and its digital tourism platform www.haatourism.com. Over the coming days, participants will explore Haaโ€™s pristine landscapes, vibrant culture, authentic village life, wellness experiences, and unique tourism offerings, while engaging with local communities and tourism stakeholders.

The FAM trip aims to provide firsthand understanding of our beautiful Dzongkhag to the tour operators to develop and promote innovative travel itineraries, positioning Haa as a must-visit destination and an exceptional extension to Bhutanโ€™s tourism circuit, and to discover for themselves why Haa was featured on BBC Travelโ€™s 25 Best Places to Visit. @Department of Tourism, Bhutan

Last modified: July 31, 2026

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